• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

• 페이스북 공유
• 트위터 공유
• 

How to Shop Online Shoppers

Online shoppers are more price-conscious than shoppers who shop in physical stores. They compare prices across a variety of websites and choose the one that offers the most value.

Online shopping is also valued for its anonymity and privacy. To attract these customers think about providing them with free shipping and other discounts. Offer educational resources and tips about your products.

1. One-time shoppers

One-time customers aren't the most popular type of retailer since they make a single purchase and never hear from them again. There are many possible reasons for this. Customers might have bought the item at a discount or purchased it in a promotional sale or stopped buying your brand.

It can be difficult to turn once-buyers into regular customers unless you're willing make the effort to do it. It's worth it, repeat purchases can increase the chance of a buyer purchasing again.

To convert your one-and-done customers, you must first identify them. To do this, consolidate your customer and transaction data across marketing channels, point of sale, in-store and online purchases, and across all brands. This will enable you to segment one-time customers by the characteristics that led them to be a one-and-done and send them personalized messages that encourage them to return. For instance, you could send a welcome message with a discount code for their next purchase. You could also invite them to sign up for your loyalty program so that they get first dibs at future sales.

2. Return Customers

The rate of repeat customers is a crucial metric to track, especially for online shops that sell consumable goods like drinks and food or other items that are not reusable, such as cleaning chemicals or cosmetics. These customers are most profitable since they are already familiar with the brand and are more likely to purchase additional purchases. They also can be a source of referrals.

Having repeat customers is an excellent way to increase the growth of your business, as it's usually much cheaper to acquire them than to attract new buyers. Repeat shoppers can even become brand advocates and increase sales by promoting their social media channels and word-of mouth referrals.

These consumers are loyal towards brands that offer them an easy, enjoyable experience. For example, those with clear loyalty programs, and easy-to-use uk online shopping sites stores. They are price-sensitive, and they consider the price more than other factors, such as quality and loyalty to a brand, or reviews from customers. This type of consumer is also difficult to convert because they aren't interested in building an emotional connection with a brand. They'll instead hop between brands to follow promotions and sales.

To keep these customers, online retailers should consider offering incentives such as bonus upgrades or additional samples with every purchase. Customers could also accumulate store credit gift cards, gift cards or loyalty points can be used to redeem for future purchases. These rewards are particularly effective when offered to customers who have already had multiple purchases. By identifying the various types of shoppers according to motivation and desire, you can tailor your marketing strategy to appeal to them and improve your conversion rates.

3. Information-gatherers

This type of shopper takes a lot of time studying the products they would like to buy. This is to ensure they are making the right decision and not investing money in something that will not work. To convert these shoppers you must offer precise and concise product descriptions and a secure checkout process and a dependable customer support team.

They are known for bargaining prices and looking for the best deal. You need to offer them a competitive price for the products they want, and provide them with numerous discounts to select from. It is also important to provide a clear and easy-to-read loyalty program that includes the rules set out in advance.

The trend-following shopper is focused on exclusivity and novelty. To make them convert, you need to highlight the unique qualities of your product and offer a quick and efficient checkout process. This will motivate them to return for more of your offerings and they will be more likely to share their experience with others.

The shoppers who are based on needs have a goal in mind and are looking for a specific item to satisfy their requirements. To convert these shoppers, you need to prove that your product will solve their problems and improve their overall health. To achieve this, you must invest in quality content and feature high-quality images. It is also important to provide a search bar on your website and an easy and concise description of your product to help them find what they're seeking. They don't care about sales tactics and won't buy if they believe they are being pressured to purchase your products. They want to compare prices, and they want peace of mind that comes from purchasing your product.

4. Window shoppers

Window shoppers are people who browse your products but do not have a particular intention to purchase. They could have stumbled upon your site through chance, or might be looking at specific products to look at prices and other options. They are not your primary customer base for sales however, you can convert them by making sure you meet their requirements.

The windows of many retail stores are filled with beautiful displays that will entice the attention of a potential customer even if they don't have any intention of buying right away. Window shopping can be amusement and spark creative ideas for future purchases. Shoppers may want to write down the costs of living room sets to discover the best deals later.

Online window shoppers are harder to convert than their physical counterparts because the internet does not provide the same type of distractions that a busy street corner might. Make your website as easy to use for this kind of user. This means offering the same helpful information that you would in a brick-and-mortar shop, and helping customers make sense of all the options available to them.

For instance, a buyer might have a question on how to properly take care of a new product, so you should include a simple FAQ page with the relevant information. If you find that certain items are often saved, but not bought, then you can create a promo code to encourage conversions. This type of personalized offer shows that you value your window shoppers and assist them to make the right choices to meet their requirements. The result is that they are more likely to return to you again and become repeat customers.

5. Qualified buyers

The customers who fall into this category have a high purchase intent, but need help determining what product fits their requirements. They typically want a personal recommendation from a knowledgeable sales associate and a closer view of your products. They are also looking to reduce the time for their order. Local and specialized stores, ranging from bookstores to car dealerships, are likely to be the most successful with qualified shoppers.

Before visiting, savvy educated customers typically research your store or inventory online, read reviews, and scan pricing information. This makes it even more important to have a an extensive selection of items in the store, particularly for categories like clothing where they want to feel and try on items.

Gift wrapping services like free or a quick returns process can entice this type of customer to come to your brick-and mortar store instead of an online store. Promotions in-store or a special member price might also appeal to these customers. Offer accessories to attract this kind of buyer also - like bags that are cute to match an outfit or headphones that go well with a mobile. Offers that demonstrate that your products are more than just products are also appealing to this type of buyer, such as suggestions from knowledgeable staff members or feedback from previous customers.