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A Content Marketing Funnel Explained

A content marketing funnel can help potential customers learn about your brand, discover solutions to their problems, and become confident in purchasing from you. content marketers is more appropriate for each stage of the funnel.

At the top of the funnel, infographics, videos, and checklists draw attention, create leads, and keep readers interested. Gated content, like templates and guides performs well at this stage.

Awareness

At this point, customers are simply aware of the existence of your brand and the solutions you provide. At this point, content marketer is meant to give answers and educate potential customers on the problems your solution solves, as well as how it differs from competitors.

Take note of the keywords your audience uses when searching online. By conducting keyword research, you can figure out what terms your customers are searching for that suggest an interest in your product or service. This information can then be used to develop an editorial calendar and decide which content pieces will focus on those keywords.

As a bonus, creating content for this stage of the funnel will help you build your brand's affinity with consumers. If your customers are more informed about your brand, they will trust you more in your ability solve their issues. This translates into higher conversion rates, whether it's subscriptions to newsletters, purchases or click-throughs to your website.

A well-planned content strategy can also aid in closing the gap between conversion and purchase at this stage. For example, if you find that the vast majority of your content is targeted at educating, but not enough is helping buyers make a purchase decision, you may increase the amount of money you spend on advertising campaigns to focus on middle-funnel keywords.

Social media is a different way to increase your bottom-of funnel conversion. Social media platforms such as Twitter and Facebook allow you to interact with your customers directly and give you the chance to showcase your customer care. This could range from posting positive reviews on Twitter to promoting special deals.

You can also use content that already exists to guide buyers through the funnel, like blog posts or case studies. For instance, if write a blog post on why your product is better than a competitor's then you can post it on social networks and invite readers to subscribe to your mailing list for more details. You can also encourage a conversion at this stage by asking your followers to tag you in their social media posts after having used your product. This will motivate others to do the same and spread the word about your brand.

Then there is the consideration

A well-planned content strategy should comprise a variety of content types that draw customers in each stage of the funnel. For example campaigns to promote brand awareness could include ads but they should also include blog posts and infographics that provide answers to common issues and objections. This content can be further shared via social media or email to increase organic traffic.

As consumers progress through the consideration stage, they start looking for specific characteristics of products that will assist them to make a purchasing decision. This phase is a great time to use FAQ pages. Use tools for keyword research like Ubersuggest or search for popular hashtags within your industry to find questions that your customers are asking. Then, you can write answers to these questions and include them on your content funnel map.

During this stage it is crucial to present an unambiguous proposition that shows how your product or service will solve their problems and make them more cash. The content should also emphasize your brand's distinctiveness in comparison to your competitors.

This is a relatively simple stage to measure, since consumers are making a decision whether they want to buy. To determine whether you're getting it completed, check out indicators like conversion rates or the number of payments made and click-through rates.

As consumers move into the advocacy phase and become loyal customers of your brand and share your content because they feel strongly about it. This is a great method to increase the number of people who follow your brand. However, you must focus on creating content that entices people to share it, instead of focusing solely on engagement metrics. Use Sprout Social, for example to track the number of shares on social media that are a result of your content marketing efforts. This will give you a more accurate view of your influence.

Decision Making

At the decision stage, people are looking for content that confirms their purchase and outlines how to utilize the product. At this point, they want to be certain that your product will solve their problem and justify the purchase. High-quality content is important at this point, including product guides videos, case studies and customer success stories. Your customers would like to ask questions and get answers from your support staff. Offering them customized emails and 24 hour customer support is an excellent method to please customers and encourage them to share their experience with others.

You hope that by this point, the customer will be an advocate for your brand and spread the word about it to their colleagues and friends. To convert these advocates into raving customers, you will need to provide them valuable content that helps them get the most from your product or service. You can do this by creating personalised newsletters, tutorial video free trial offers, and loyalty programs.

It's time to begin focusing on the retention of your audience after it has turned from leads into paying customers. Content marketing funnels tend to concentrate on revenue as the end goal. However, consumers will remain in contact and interact with brands after they make an purchase. It's essential to think of the funnel as a dynamic model that incorporates revenue, instead of a static model.

While traditional funnels for content marketing can help you plan your strategy but they don't take into account the complexity of the buyer's journey. Reimagining the content marketing funnel as circular models will aid in developing an integrated strategy. By planning for every stage of the journey, you'll be able to develop content that will engage your audience and drive conversions. You can then use the information from conversions to optimize and test your strategy. Ready to see the difference that this strategy can make to your company? Contact us today and request a free content marketing playbook.

Retention

A funnel for content marketing is a valuable tool that can assist brands plan their strategy, implement it and measure its success. It also gives them an understanding of the gaps in their content strategy that need to be filled. If a brand has a lot of content targeted at generating attention and interest, but only a few pieces targeted at the middle of funnel, it must create content for this stage.

A great way to see how on-target your content is to utilize tools such as Ahrefs to look at the average time on page and bounce rate of each piece. The higher these numbers are, the more effective your content.

Once you've created content for the top of your funnel for marketing content It's essential to keep it up-to-date and relevant. This will ensure that your audience stays engaged and interested in your brand and the products or services it offers. The best way to do this is by creating new content that focuses on certain keywords, answers questions that are likely being asked by your customers, and highlights the most current information regarding your business or product.

When your target audience enters MOFU and MOFU, they'll be looking for more information about your product or services as well as solutions to their problems. At this stage, it's important to build trust by offering authentic reviews and demonstrating value.

In the final stage of your content marketing funnel, your customers will decide whether they want to purchase. This is typically done via restricted content that requires an email address or other type of registration to access. The content is designed to turn the interest and awareness you've created at the top of your funnel into qualified leads. Your sales team can then follow to follow up.

While customer retention largely falls to your support and sales teams, you can still be a part of the journeys of your customers your brand by creating content that entices customers throughout the entire marketing content strategist funnel. This could include useful sources, information behind-the-scenes and special offers that only your audience will have access to. If you can create a sense of trust among your audience they'll become authentic advocates for your product and help reduce the time it takes to sell your product.