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Pay-per-click (PPC) affiliate marketing is a model where affiliates earn commissions by driving traffic to a merchant's website through their own marketing efforts. Unlike traditional affiliate marketing where affiliates are paid a commission when a referred visitor makes a purchase, in PPC affiliate marketing, affiliates earn money .

Here's how it typically works:

Affiliate Signs Up: The affiliate joins an affiliate program offered by a merchant or advertiser.

Promotion: get wso downloads The affiliate promotes these links through various channels such as their website, blog, social media, email marketing, or PPC advertising platforms like Google Ads or Bing Ads.

Cost Per Click (CPC): The commission amount may vary based on the agreement between the merchant and the affiliate, and it's usually lower than what's paid in traditional affiliate marketing since there's no guarantee of conversion.

Tracking and Analytics: The affiliate program tracks clicks and conversions to ensure accurate commission payments to affiliates.

However, it requires careful management of advertising campaigns to ensure that the cost of acquiring clicks doesn't exceed the commission earned from conversions, as affiliates are responsible for covering the cost of their advertising campaigns. Additionally, affiliates need to comply with the terms and conditions set by the merchant and the PPC advertising platform to avoid being penalized or banned.